News Summary
American Rebel Holdings, Inc. has announced that CEO Andy Ross will perform at the Super Grip NHRA Thunder Valley Nationals. Alongside his performance, he will participate in an autograph session at the Bristol Dragway, which is known for its thrilling drag racing events. The venue will also feature American Rebel Light Beer, a premium lager that aligns with health-conscious beer choices, at various concession locations. This event promises a unique combination of racing excitement and quality entertainment for fans.
Bristol, Tennessee – American Rebel Holdings, Inc. (NASDAQ: AREB) has announced that CEO Andy Ross will take the stage at the Super Grip NHRA Thunder Valley Nationals on June 7, 2025. His performance is scheduled for 1:45 PM to 2:45 PM on the Midway Stage, coinciding with one of the most exciting events on the NHRA drag racing calendar, which will be held at Bristol Dragway, a venue known for its rich history since opening in 1965.
The event will bring together NHRA drivers, crews, and fans, creating an electric atmosphere for motorsport enthusiasts. In addition to his performance, Andy Ross will also engage with attendees at an autograph session, alongside other NHRA stars such as Tony Stewart and Matt Hagan, in the Guest Welcome Tent. This dual activity underscores the event’s role as a prime platform for promoting both racing and engaging with fans.
Bristol Dragway, famously dubbed Thunder Valley, has seen significant improvements over the years, including an $18 million renovation in 1996 that upgraded its facilities to better accommodate fans and participants alike. This venue is revered in the drag racing community, further elevating the significance of the Thunder Valley Nationals.
In conjunction with the event, American Rebel Light Beer will be available at all concession locations throughout the Thunder Valley Nationals. This beverage, which was launched in September 2024, claims to embody patriotic values and promises to provide a premium drinking experience with its emphasis on quality and natural ingredients. Fans will have the chance to enjoy American Rebel Light at a dedicated Trackside Bar and Beer Garden.
American Rebel Light Beer is marketed as a domestic premium light lager, distinguished from typical mass-produced options. Each 12 oz serving contains approximately 100 calories, 3.2 carbohydrates, and a 4.3% alcohol content, while notably avoiding corn or rice. This positioning aims to attract health-conscious consumers looking for lighter beer alternatives.
The growing interest in American Rebel Light Beer has notably been recorded in states such as Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, and Indiana. This expansion speaks to a trend towards more specialized, quality brews among beer enthusiasts.
Todd Porter, the President of American Rebel Beverage, expressed optimism about the exposure the beer will gain at such a prominent racing event, highlighting its potential to combine the thrill of motorsports with the enjoyment of a quality beer.
Andy Ross, recognized for his patriotic musical performances, stated that the energetic and vibrant setting of NHRA events aligns well with the brand ethos of American Rebel Light. His performance is intended to enhance the overall experience for fans attending the Thunder Valley Nationals, creating an engaging environment that resonates with a shared appreciation for American values.
The Thunder Valley Nationals are well-established in the NHRA schedule, offering a focal point for both racing and music, and further helping American Rebel solidify its brand in this context. The combination of high-speed racing and live music fits seamlessly with the sentiment of celebrating horsepower, freedom, and the American spirit. Event participants can anticipate an experience that intertwines the excitement of drag racing with the enjoyment of a distinctly American beer.
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Additional Resources
- GuruFocus: American Rebel CEO to Perform at NHRA Thunder Valley
- Wikipedia: Bristol Dragway
- Motorsports Newswire: American Rebel Congratulates Tony Stewart
- Google Search: American Rebel Light Beer
- NHRA: American Rebel Light at NHRA 4-Wide Nationals
- Google News: American Rebel Holdings
- TipRanks: CEO to Perform at NHRA Thunder Valley
- Google Scholar: NHRA Thunder Valley Nationals
- GuruFocus: American Rebel CEO to Perform at Bristol Dragway
- Encyclopedia Britannica: American Rebel Light Beer
Author: STAFF HERE BRISTOL WRITTER
The BRISTOL STAFF WRITER represents the experienced team at HEREBristol.com, your go-to source for actionable local news and information in Bristol, Sullivan County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Bristol Rhythm & Roots Reunion, NASCAR races at Bristol Motor Speedway, Border Bash concert series, and the Hot Bristol Night Car Show. Our coverage extends to key organizations like the Bristol Chamber of Commerce, Believe in Bristol, and the Birthplace of Country Music, plus leading businesses in healthcare, manufacturing, and entertainment that power the local economy such as Ballad Health, Strongwell, and Bristol Motor Speedway. As part of the broader HERE network, including HEREChattanooga.com, HEREKnoxville.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
