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MLB Speedway Classic to Boost Bristol’s Economy

Fans at Bristol Motor Speedway for the MLB Speedway Classic

News Summary

The highly anticipated MLB Speedway Classic is set to feature a game between the Cincinnati Reds and Atlanta Braves at Bristol Motor Speedway. Local businesses are preparing for an economic surge from visiting baseball fans, with plans for special merchandise and food offerings. The event also marks a historic milestone as the first MLB game played in Tennessee, accompanied by a pregame concert featuring popular artists. With significant funding and tourism marketing efforts in place, the community is eager for the potential economic impact on Bristol.

Bristol

The MLB Speedway Classic is scheduled for August 2, 2025, featuring a highly anticipated game between the Cincinnati Reds and the Atlanta Braves at the iconic Bristol Motor Speedway. Business owners in the area are preparing for a significant economic boost from the event, as local establishments anticipate an influx of baseball fans that could dramatically affect the local economy.

Local entrepreneurs, including owners like Karen Hester from Cranberry Lane, are gearing up by stocking popular merchandise, ranging from hoodies and sweatshirts to themed shot glasses and mugs. Hester’s ice cream and candy shop will feature two exclusive fudge flavors to commemorate the event: Carolina Peach Fudge for Atlanta Braves fans and Peanut Butter Buckeye Fudge for Cincinnati Reds fans.

Northeast Tennessee Tourism Officials are optimistic about the event’s economic impact, emphasizing its potential for growth in tourism both locally and on an international scale. Alicia Phelps, the executive director of NE TN Tourism, outlined various marketing efforts aiming to attract baseball enthusiasts through diverse advertising channels.

To enhance the event’s significance, the Speedway Classic has secured over $4.8 million in funding from Tennessee’s Special Event Fund, which focuses on measurable outcomes. While there is excitement surrounding the financial implications of the event, analysts note that estimating a precise return on investment might take time.

Past visitor trends suggest that average tourists in the area typically stay around 3.5 days and spend more than $300 per person per day. This indicates that the event could contribute substantially to local commerce. Local businesses are encouraged to prepare for the influx of guests and showcase the region’s well-known southern hospitality.

In celebration of the MLB event, both the Atlanta Braves and Cincinnati Reds will unveil special uniforms designed specifically for the game. These uniforms will incorporate racing-themed elements, incorporating features like bold outlines and shadowing. The custom-designed caps and helmets will be produced by New Era Cap and Rawlings, with Atlanta’s caps featuring flames on the visor and Cincinnati’s caps showcasing checkered racing flags. Each team will also wear a commemorative patch on their uniform sleeve to mark the historic occasion.

This upcoming event will also hold historical significance as it marks the first time that an MLB game will be played in the state of Tennessee. To make the event even more exciting, a pregame concert will be hosted featuring performances by popular artists like Tim McGraw, Pitbull, and Jake Owen, presented by T-Mobile 5G Home Internet.

With significant anticipation surrounding the MLB Speedway Classic, Bristol businesses and tourism officials are excited about the opportunity for enhanced economic growth and community engagement. The event promises to blend the thrilling atmosphere of baseball with the celebrated charm of Bristol, inviting fans from near and far to partake in this momentous occasion.

Deeper Dive: News & Info About This Topic

HERE Resources

Atlanta Braves and Cincinnati Reds to Play at Bristol Motor Speedway
Cultural Experiences and Community Engagement Flourish in Bristol
Atlanta Braves and Cincinnati Reds to Play at Bristol Motor Speedway
Atlanta Braves to Host Historic MLB Game in Tennessee
MLB Speedway Classic to Debut at Bristol Motor Speedway
Bristol City Council Approves Property Tax Increase
Bristol City Council Approves Significant Property Tax Increase
Bristol City Council Passes Significant Property Tax Increase
Tim McGraw to Perform at MLB Speedway Classic in Bristol
Atlanta Braves to Launch NASCAR-Inspired Jerseys

Additional Resources

STAFF HERE BRISTOL WRITTER
Author: STAFF HERE BRISTOL WRITTER

The BRISTOL STAFF WRITER represents the experienced team at HEREBristol.com, your go-to source for actionable local news and information in Bristol, Sullivan County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Bristol Rhythm & Roots Reunion, NASCAR races at Bristol Motor Speedway, Border Bash concert series, and the Hot Bristol Night Car Show. Our coverage extends to key organizations like the Bristol Chamber of Commerce, Believe in Bristol, and the Birthplace of Country Music, plus leading businesses in healthcare, manufacturing, and entertainment that power the local economy such as Ballad Health, Strongwell, and Bristol Motor Speedway. As part of the broader HERE network, including HEREChattanooga.com, HEREKnoxville.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.

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