Bristol, Tennessee, October 14, 2025
News Summary
The 44th annual Shell Rotella SuperRigs truck beauty contest is set to take place at Bristol Motor Speedway in Tennessee. With over $25,000 in cash and prizes across 20 categories, this event showcases the best of North America’s trucking culture. Attendees can expect a festive atmosphere with a live concert, fireworks, and community support initiatives, including a charity auction. Free admission makes it accessible for everyone, ensuring a grand celebration of the trucking lifestyle.
Bristol, Tennessee
The 44th annual Shell Rotella SuperRigs truck beauty contest will take place from June 25-27, 2026, at Bristol Motor Speedway in Bristol, Tennessee. This prestigious event will award over $25,000 in cash and prizes across more than 20 categories, including highlights such as Best Chrome, Best Lights, and Best of Show.
Twelve competitors will have their trucks featured in the annual Shell Rotella calendar, showcasing the best in North America’s trucking lifestyle. The event not only emphasizes the beauty of these vehicles but also celebrates the hard work and dedication of truckers across the nation. All members of the public are welcome to attend, with free admission.
Event Highlights
Among the attractions of the SuperRigs event will be a live concert and fireworks display, promising a festive atmosphere. The Bristol Motor Speedway is a significant venue in U.S. auto racing history, known for hosting its first NASCAR race in 1961. Located in Northeast Tennessee, off Interstate 81 near the Virginia state line, it offers a fitting backdrop for this annual celebration.
Competition Details
Judging for the truck beauty contest will take place from June 20-22. Registration will be available on-site, with judging occurring daily from 7:30 a.m. to 5 p.m. on June 20-21 and 7:30 a.m. to 12 p.m. on June 22. The awards presentation is scheduled for 1:30 p.m. on June 22. Each entrant will receive a gift package that includes engine oil, coolant, a Shell Rotella T-shirt, and a hat.
Trucks will be evaluated based on exterior appearance, design, detail and finish, originality, and overall workmanship. The award categories encompass a wide variety of styles, including Best of Show, Tractor, Tractor/Trailer Combination, and Classic.
New Features
For those unable to attend the event in person, the Rotella Virtual SuperRigs competition allows participants to enter by uploading a photo of their truck until July 10. A prize of $500 will be awarded to the winner of the virtual People’s Choice contest, with voting open until July 31.
The SuperRigs event also embraces community support, with a live auction set to benefit the Veterans Assistance Association. Additionally, there will be live demonstrations of Shell Rotella heavy-duty engine oils throughout the weekend, enhancing the attendee’s experience.
Previous Events
This year’s SuperRigs was hosted at the Atlanta Motor Speedway, and the competition has previously been held at renowned venues like Texas Motor Speedway. The enduring popularity of this contest underscores the pride and connection many have with the trucking industry.
Conclusion
The Shell Rotella SuperRigs truck beauty contest is not just a competition; it is a celebration of the trucking culture that keeps North America moving. With the scenic Bristol Motor Speedway as its stage, the 2026 event promises to be an exceptional experience for participants and spectators alike.
FAQ
What are the dates of the 44th annual Shell Rotella SuperRigs truck beauty contest?
The event will take place from June 25-27, 2026.
Where will the SuperRigs contest be held?
The event will take place at Bristol Motor Speedway in Bristol, Tennessee.
What is the total amount of cash and prizes awarded?
Over $25,000 in cash and prizes will be awarded across more than 20 categories.
What are some of the award categories in the contest?
Awards include Best Chrome, Best Lights, and Best of Show.
What is the judging schedule for the contest?
Judging will take place from June 20-22, with specific hours from 7:30 a.m. to 5 p.m. on June 20-21 and 7:30 a.m. to 12 p.m. on June 22.
Is there a cost to attend the event?
Admission is free for the public.
What can participants win in the virtual contest?
The winner of the Rotella Virtual SuperRigs People’s Choice will receive $500, with voting open until July 31.
Key Features Chart
| Feature | Details |
|---|---|
| Event Name | 44th Annual Shell Rotella SuperRigs Truck Beauty Contest |
| Date | June 25-27, 2026 |
| Location | Bristol Motor Speedway, Bristol, Tennessee |
| Total Cash and Prizes | Over $25,000 |
| Categories | More than 20 (Best Chrome, Best Lights, Best of Show) |
| Judging Dates | June 20-22 |
| Admission | Free | Special Features | Concert, Fireworks, Live Demonstrations |
| Virtual Contest Entry Deadline | July 10 |
| Virtual Contest Prize | $500 for People’s Choice Winner |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Trucker News
- Wikipedia: Bristol Motor Speedway
- Overdrive Online
- Google Search: Shell Rotella SuperRigs
- Truck News
- Google Scholar: truck beauty contests
- After Market News
- Encyclopedia Britannica: trucking industry USA
- NewsBreak
- Google News: Shell Rotella SuperRigs
Author: STAFF HERE BRISTOL WRITTER
The BRISTOL STAFF WRITER represents the experienced team at HEREBristol.com, your go-to source for actionable local news and information in Bristol, Sullivan County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Bristol Rhythm & Roots Reunion, NASCAR races at Bristol Motor Speedway, Border Bash concert series, and the Hot Bristol Night Car Show. Our coverage extends to key organizations like the Bristol Chamber of Commerce, Believe in Bristol, and the Birthplace of Country Music, plus leading businesses in healthcare, manufacturing, and entertainment that power the local economy such as Ballad Health, Strongwell, and Bristol Motor Speedway. As part of the broader HERE network, including HEREChattanooga.com, HEREKnoxville.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
