Hard Rock Hotel & Casino Bristol Launches PINKTOBER Campaign

Bristol, VA, October 11, 2025

News Summary

In honor of Breast Cancer Awareness Month, Hard Rock Hotel & Casino Bristol is hosting its 26th annual PINKTOBER campaign to raise funds and awareness for breast cancer research. As part of this initiative, various food and beverage proceeds will support the American Cancer Society of Northeast TN/Southwest VA. This month’s offerings include special cocktails, desserts, and spa services, all contributing to the campaign’s goal of fostering community support and raising over $13 million since its inception.

Bristol, VA – Hard Rock Hotel & Casino Bristol is honoring Breast Cancer Awareness Month this October through the 26th annual PINKTOBER campaign by Hard Rock International. The campaign aims to raise awareness and funds for breast cancer research and support services, making a significant impact in the community.

To further highlight the importance of breast cancer awareness, a reassuring new study indicates that young women diagnosed with breast cancer can take a two-year break from hormone-blocking drugs to conceive without increasing their short-term risk of cancer recurrence. This finding provides hope to many who are navigating their diagnosis, underlining the importance of ongoing research and support.

Throughout the month, proceeds from various food and beverage offerings at the hotel and casino will benefit the American Cancer Society of Northeast TN/Southwest VA. Guests and community members are encouraged to show their support by visiting the hotel and casino located at 500 Gate City Hwy in Bristol, VA.

Allie Evangelista, President of Hard Rock Hotel & Casino Bristol, emphasizes the importance of supporting breast cancer awareness within the community. As part of this initiative, the hotel will offer special cocktails and desserts for guests, with portions of the sales contributing to the campaign.

Featured Cocktails

• Shenandoah Sunset: $12, made with Cutty Sark blended Scotch, Aperol, guava, and house-made sweet and sour.
• Southern Bloom: $10, a pink-hued cocktail reflecting southern flavors.
• Pink Lady: $10, made with gin, dry vermouth, raspberry syrup, lemon juice, and egg whites.
• Lovers Delight: $18 at Council Oak Steaks & Seafood, a cocktail made with vodka, strawberry moonshine, chocolate, and rose water.
• Pretty In Pink: $10, made with sparkling white wine, lemonade, lemon juice, and cranberry juice.

Desserts Available

• Strawberry Yuzu: $10, featuring a citrus sponge base and strawberry mousse.
• Strawberry Cheesecake Éclair: $6.45, filled with cheesecake mousse and topped with a pink chocolate ribbon.
• Raspberry Doughnut: $6.45, topped with raspberry ganache.
• Tropical Synergy: $6.45, made with Tropical Red Bull and strawberry purée.

Rock Spa Services

The Rock Spa is offering two special treatments for the campaign:

• Himalayan Bliss Massage: $225 for 50 minutes, which includes a Pink Foot Scrub & Mask Treatment.
• Pinktober Radiance Facial: $199 for 50 minutes with pink LED light therapy for skin clarity.

Guests have the option to combine both spa services for a total of $399.

PINKTOBER Craps Tables

Additionally, guests can participate in PINKTOBER Craps Tables, where a portion of the revenue will benefit the American Cancer Society.

Campaign Impact

Since its inception, the PINKTOBER program has raised over $13 million for breast cancer research, showcasing the significant impact of this annual initiative. Hard Rock is also collaborating with Sports Illustrated Swimsuit on a special retail collection of items, with proceeds going to support the Hard Rock Heals Foundation. A signature PINKTOBER Stronger Together pin, designed by an artist from the Seminole Tribe of Florida, will be available for purchase through November 30, with all net proceeds benefiting the Hard Rock Heals Foundation to support the American Indian Cancer Foundation.

Conclusion

The Hard Rock Hotel & Casino Bristol’s PINKTOBER campaign exemplifies their commitment to raising awareness and supporting critical breast cancer research and services, inviting the community to join in the fight against this disease while enjoying exclusive offerings throughout the month.

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HERE Resources

Additional Resources

• Herald Courier: Hard Rock Hotel & Casino Bristol PINKTOBER Campaign
• Wikipedia: Breast Cancer Awareness Month
• Herald Courier: Community Impact
• Google Search: Hard Rock Hotel PINKTOBER
• Herald Courier: PINKTOBER Event Details
• Google Scholar: Breast Cancer Awareness Campaigns
• Herald Courier: Supporting the American Cancer Society
• Encyclopedia Britannica: Hard Rock Hotel & Casino Bristol
• Herald Courier: Spa Services during PINKTOBER
• Google News: Hard Rock Hotel PINKTOBER

Author: STAFF HERE BRISTOL WRITTER

The BRISTOL STAFF WRITER represents the experienced team at HEREBristol.com, your go-to source for actionable local news and information in Bristol, Sullivan County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Bristol Rhythm & Roots Reunion, NASCAR races at Bristol Motor Speedway, Border Bash concert series, and the Hot Bristol Night Car Show. Our coverage extends to key organizations like the Bristol Chamber of Commerce, Believe in Bristol, and the Birthplace of Country Music, plus leading businesses in healthcare, manufacturing, and entertainment that power the local economy such as Ballad Health, Strongwell, and Bristol Motor Speedway. As part of the broader HERE network, including HEREChattanooga.com, HEREKnoxville.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.